How Chad's dating profile changed his life

from divorced to falling in love again

Chad met his girlfriend less than a week after launching his new dating profile

A person wearing glasses and a patterned shirt sits at an outdoor bar, holding a drink, with empty tables and string lights in the background.

A text message praises photos for attracting many matches, describes the experience as surreal, and notes significant change over six months.

Meet Chad!

51 / Startup Founder / Seattle WA

After his divorce, Chad was ready to re-enter the dating world — but clueless about how to build a dating profile. His search for help led him to a slew of dating coaching services, but none offered what he actually needed.

“...most of them felt like quasi-therapy. I’ve always been confident. It’s not about that. I just needed help with the mechanics of dating apps—photos, strategy, what women actually see on these apps. That’s the part no one teaches you.”

Then he found us.

A person wearing glasses and a light-colored sweater smiles while seated indoors, with a patterned wall and dim lighting in the background.

Three men wearing hats hold cups of beer and smile at the camera in a crowded outdoor area in front of a building labeled Beach House.

A group of people sitting at a table with plates of food.

A man wearing glasses, wireless earbuds, and a blue shirt takes a selfie on a residential street during a run. Trees and parked cars line the road in the background.

Chad had selfies and some group shots, but no photos that really showed who he was

🎯 The Goal:
Usher Chad into his second chapter in love

After a long marriage, Chad was stepping back into the dating pool for the first time in almost 3 decades. This wasn’t about casual flings or killing time — his long-game intention was clear: meet his next big love. A true equal. A partner to build a full, vibrant second chapter of life with.

To get there, he needed more than a decent profile. He needed one that would stand out instantly, communicate depth and confidence, and act as a filter for the right kind of women — women who match his intellect, share his values, and could envision a future together.

The mission: create a dating profile that was magnetic, strategic, and unmistakably Chad.

Planning Chad's Dating Profile Strategy

Discovery & Intake

We got to know Chad through a series of conversations and questionnaires:

-- What makes him tick

-- What his life is like (big picture and day-to-day)

-- What type of partner would light him up

We translated all of that into a tight signal-stack—photos + story-arc—designed to attract stable, smart, values-aligned women.

What stood out about Chad

📚 He's a poet and an avid reader

🧠He is smart and introspective

🏡 He owns a mid-century home which he is in the process of remodeling

💕 He has two teenage daughters who he adores

💪🏼 He is ambitious and successful (he has founded multiple companies)

🏃🏽‍♂️ Daily runs keep him healthy and grounded.

📍 Chad's Dating Photoshoot Itinerary

Here's how we translated Chad's strategy and story into a custom photoshoot plan

✔ Meet at Empire Coffee before heading out for a morning run on the trails near Chad's neighborhood

✔ Then, spend some time at Chad's house capturing photos of him in his element: reading, writing, & playing chess

✔ Next, head over to Georgetown for casual coffee date vibes at All City Coffee

✔ Swap coffee for an Old Fashioned at Star Brass Works

✔ Wrap up with some new professional headshots for LinkedIn,

A digital map shows a route from Empire Coffee in Normandy Park to King County International Airport in Seattle, covering 10 miles in approximately 19 minutes with notable landmarks highlighted.

Chad's photoshoot was relaxed and easy

We felt like two old friends spending a morning together.

[ Here's peek into Chad's photo gallery ]

A collage of photos showing an older man in various indoor and outdoor settings, including walking, sitting, reading, and posing both alone and with others.

A man in glasses and a beige sweater stands indoors by a window, looking outside with one hand in his pocket. A kitchen is visible in the background.

Curating 6 photos to tell Chad's story

Once Chad’s full gallery was ready, we handpicked six stand-out shots, each one chosen and sequenced to grab attention and spark connection.

Step one: stop the scroll with a bold, magnetic opener — the black-and-white portrait that ended up becoming his secret weapon.

Step two: unfold a dynamic, authentic portrait of Chad — someone who’s smart, engaged, and, for the right women, a rare find worth leaning in for.

These are the 6 photos we selected for Chad's Hinge profile

Bald man wearing glasses and a textured gray shirt, standing outdoors near what appears to be an open car trunk.

A man in athletic wear walks on a sidewalk holding a blue water bottle, with blooming trees and greenery in the background.

A person with glasses sits at a desk, writing in a notebook with a pen. A computer keyboard, mouse, and desk lamp are also visible.

A smiling man with glasses sits at an outdoor cafe table, holding a cup of coffee.

A man with glasses and a smartwatch rolls up his sleeve while standing next to an open car door in an outdoor setting.

A bald man wearing glasses and a gray shirt smiles while standing outdoors with greenery and sunlight in the background.

Chad looks confident and smart, healthy and full of life, and he's sending clear signals that he's a grown-ass man with depth and stability. In other words:

Ready for something real.

Building Chad's Hinge Profile

Bringing the pieces together

Once Chad’s photos were locked in, we turned our focus to crafting the words that would bring his profile to life.

We began by pulling together the raw ingredients — his stories, milestones, quirks, and the little details that show the kind of man he is. We paid attention to his natural voice: his quick wit, his reflective side, and the way he talks when he’s relaxed and fully himself.

From there, we shaped that material into a set of prompts that sound unmistakably like Chad — genuine in tone, but deliberately designed to draw in the type of women he most hopes to connect with.

Every prompt is built to stand on its own and start a conversation. Paired with his photos, they work as a unified, strategic package — sparking curiosity, showing depth, and helping women picture what it would be like to step into his world and share the adventures ahead.

🚀 Hinge Launch Kit & Dating App Use Strategy

Training Chad to train Hinge's algorithm

We didn’t just hand Chad a shiny new profile and wish him luck. Timing and execution matter more than most people realize-- a sloppy start can stall your momentum before it even begins. So we gave Chad a detailed, day-by-day launch plan and a clear playbook for using the apps in those crucial first weeks.

No guessing. No “figure it out as you go.” He ran the plan exactly as we laid it out— and within days, he had more promising conversations than he could keep up with.

We also updated Chad's LinkedIn profile pic

So when a match googles him, what she sees on LinkedIn lines up with her impression from his dating profile.

Chad on LinkedIn BEFORE

Chad on LinkedIn AFTER

The Results? Chad's new dating profile worked.

Chad's Update after his first week on Hinge:

We caught up with Chad on day 8:

Screenshot of a text conversation where two people discuss a Saturday night date, parenting similarities, and an attached photo of a man and a woman posing together indoors.

A text conversation where one person describes a successful date, sharing poetry and making plans, while the other responds with excitement and praise.

Chad's Profile Launch → Dating Timeline

🚀 May 18 - Launched Hinge

💕10+ matches by the end of week 1

💬 Too many convos to keep up with

🥂 A thrilling first date with Mary

✈️ June 26 - Chad & Mary spend a weekend in Hawaii

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